Cases on Consumer-Centric Marketing Management
IGI Global, Jul 31, 2013 - Business & Economics - 373 pages
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies.
Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.
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Evidence from Turkish Consumers
What Went Wrong?
Case Study on Relationship Marketing
A Case of Customer Relationship Management
The Realization of Customer Satisfaction with Technology Integrations
How Zara has Revolutionized the Fashion Industry and Become a Worldwide Leader
A Case of Fair Lovely
Dealing with the Emerging Regulations
The Falling Customer Satisfaction
A Case Study on Customer Experiential Management at High Five Hotels Pvt Ltd Nashik
A Political Lobbying Case
Adoption of Customer Oriented Strategy for Penetrating Market Opportunity
When Citi was Found Sleeping
Triumph Charter School Service Provider
Dilemma of a New Bank Manager
An Application of Cloud Computing
Case Study Comparing Strategies Adopted by MidSize Hotels in New Delhi
A Case of BMW India
An Experiential Journey