The 100 Absolutely Unbreakable Laws of Business Success

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Berrett-Koehler Publishers, Jan 11, 2002 - Business & Economics - 336 pages

Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy has discovered the answers to these profoundly puzzling questions. In The 100 Absolutely Unbreakable Laws of Business Success Tracy draws on his thirty years' experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, says Tracy, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams--all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse!Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. For each of the nine groups he details the specific laws that govern it-laws such as the Law of Cause and Effect, the Law of Service, the Law of Increasing Returns, the Law of Compensation, and the Law of Independence. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use--sometimes in just minutes--to begin the journey toward greater business success.Now for the first time in one volume, these key principles can be understood and put to use by business people of all ages and experience for better, faster, more predictable results. "When you know and understand them," writes Tracy, "you gain a tremendous advantage over those who do not. When you organize your life and business according to these universal laws and timeless truths, you find that it is much easier to build and run a successful and profitable business or department, no matter what external conditions might exist...You will attract and keep better people, produce and sell more and better products and services, control costs more intelligently, expand and grow more predictably, and increase your profits with greater consistency."Easy to read, easy to understand, and easy to apply, The 100 Absolutely Unbreakable Laws of Business Success offers a straightforward, eye-opening, life-affirming approach to how the world of business really works.

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Contents

The Laws of Life
11
1 The Law of Cause and Effect
14
2 The Law of Belief
17
3 The Law of Expectations
19
4 The Law of Attraction
21
5 The Law of Correspondence
23
The Laws of Success
27
6 The Law of Control
32
53 The Law of Three
172
54 The Law of Investing
175
55 The Law of Compound Interest
178
56 The Law of Accumulation
180
57 The Law of Magnetism
182
58 The Law of Accelerating Acceleration
185
The Laws of Selling
189
59 The Law of Sales
193

7 The Law of Accident
35
8 The Law of Responsibility
37
9 The Law of Direction
40
10 The Law of Compensation
47
11 The Law of Service
48
12 The Law of Applied Effort
52
13 The Law of Overcompensation
54
14 The Law of Preparation
57
15 The Law of Forced Efficiency
59
16 The Law of Decision
61
17 The Law of Creativity
64
18 The Law of Flexibility
67
19 The Law of Persistence
70
The Laws of Business
73
20 The Law of Purpose
78
21 The Law of Organization
80
22 The Law of Customer Satisfaction
81
23 The Law of the Customer
85
24 The Law of Quality
89
25 The Law of Obsolescence
93
26 The Law of Innovation
96
27 The Law of Critical Success Factors
97
28 The Law of the Market
101
29 The Law of Specialization
104
30 The Law of Differentiation
106
31 The Law of Segmentation
108
32 The Law of Concentration
110
33 The Law of Excellence
113
The Laws of Leadership
117
34 The Law of Integrity
121
35 The Law of Courage
123
36 The Law of Realism
126
37 The Law of Power
129
38 The Law of Ambition
133
39 The Law of Optimism
135
40 The Law of Empathy
138
41 The Law of Resilience
140
42 The Law of Independence
141
43 The Law of Emotional Maturity
143
44 The Law of Superb Execution
144
45 The Law of Foresight
146
The Laws of Money
149
46 The Law of Abundance
155
47 The Law of Exchange
157
48 The Law of Capital
160
49 The Law of Time Perspective
163
50 The Law of Saving
166
51 The Law of Conservation
169
52 Parkinsons Law
170
60 The Law of Determination
197
61 The Law of Need
199
62 The Law of Problems
202
63 The Law of Persuasion
204
64 The Law of Security
206
65 The Law of Risk
208
66 The Law of Trust
210
67 The Law of Relationships
213
68 The Law of Friendship
216
69 The Law of Positioning
217
70 The Law of Perspective
219
71 The Law of Advance Planning
221
72 The Law of Perverse Motivation
224
The Laws of Negotiating
227
73 The Universal Law of Negotiating
232
74 The Law of Futurity
234
75 The Law of WinWin or No Deal
235
76 The Law of Unlimited Possibilities
238
77 The Law of Four
240
78 The Law of Timing
242
79 The Law of Terms
245
80 The Law of Anticipation
248
81 The Law of Authority
250
82 The Law of Reversal
251
83 The Law of Greater Power
253
84 The Law of Desire
258
85 The Law of Reciprocity
259
86 The Walk Away Law
262
87 The Law of Finality
264
The Laws of Time Management
267
88 The Law of Clarity
271
89 The Law of Priorities
273
90 The Law of Posteriorities
274
91 The Law of the Most Valuable Asset
275
92 The Law of Planning
277
93 The Law of Rewards
279
94 The Law of Sequentiality
280
95 The Law of Leverage
282
96 The Law of Timeliness
283
97 The Law of Practice
285
98 The Law of Time Pressure
286
99 The Law of Single Handling
288
100 The Law of Competence
290
Start Now
293
Learning Resources of Brian Tracy International
297
Recommended Reading
305
Index
309
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About the author (2002)

Brian Tracy is chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He is the bestselling author of more than eighty books that have been translated into dozens of languages. He has served as a consultant and trainer to more than 1,000 corporations and more than 10,000 medium-sized enterprises in more than seventy-five countries.

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