Managing and Growing a Cultural Heritage Web Presence: A Strategic GuideIn today's hectic and challenging world of website management, it is increasingly important for cultural heritage institutions to make the most out of their presence online. This book provides a complete guide for any institution looking to build or maintain a cultural heritage web presence. It also includes examples and case studies. |
Contents
Evaluating what you have now | 1 |
Building a strategic approach | 21 |
Content | 41 |
Marketing | 63 |
Policies and guidelines | 83 |
Traffic and metrics | 99 |
The social web Web 2 0 | 117 |
The website project process | 149 |
Away from the browser | 179 |
Bringing it all together | 195 |
| 205 | |
| 211 | |
Common terms and phrases
accompanying website activity allows Application Programming Interface applications archive articulate audience begin blog browser budget build Chapter consider Content Management System conversation core cultural heritage organizations deliver detail domain names e-mail engage environment example Facebook feed reader feedback figures Flickr going Google guidelines huge ideas important incredibly institution interaction interested interface internal kind Library log file look marketing measure metrics mobile mobile web monitoring museum Open Data outlines Paul Bevan perspective Powerhouse Museum probably redevelopment relevant resource scenario search engine search results social media social networking social web specific staff stakeholders strategic approach strategy sure technical template things traffic Twitter typical understand update users visitors visits WCMS WCMSs wider Wikipedia wireframe workflow writing