Education and Public Understanding |
Contents
Context of Public Understanding | 1 |
Some Basic Considerations | 22 |
The Communication Process and Structure | 59 |
Copyright | |
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action adequate adults appraise Association attention attitudes board members broadcast building cation Chap citizens committee community relations consider contribute coöperation council create criticism develop discussion editors educational effective effort Elihu Katz experience facts and ideas favorable frame of reference functions goals group action groups high school important improve increase indicates individuals influence interest interpret leaders leadership Look magazine March of Dimes mass media matters means meetings messages National National Education Association newspaper organizations paper Parent-Teacher Association parents participation planning prepare present principles problems procedures public communication public understanding pupils reasons recognize relationships reporters response school affairs school board school health services school program School Public Relations school services school staff school system shows social Social Psychology staff members station manager stories suggestions superintendent teachers teaching television and radio tion values viewpoints Wilbur Schramm words