Viral Loop: The Power of Pass-It-On

Front Cover
Hodder & Stoughton, Jan 7, 2010 - Business & Economics - 300 pages
1 Review

Here’s how it works: you read a book, you recommend it to a friend. That friend tells another friend. And another... until the book becomes this year’s word-of-mouth sensation.
This is the first to analyze the power of the 'pass-it-on’ phenomenon, introducing us to the architects of the mightily efficient, money-spinning model known as the Viral Loop - the secret behind some of the most successful businesses in recent history.
Outfits such as Google, eBay, Flickr and Facebook all employ the model at their core; all have seen their stock valuations skyrocket within years of forming. The genius lies in the model’s reliance on replication: what’s the point of using Facebook if none of your friends can see your profile, or using Flickr if you can’t share your photos? Where’s the joy in posting a video on YouTube if no one watches it? Thus, in creating a viral product that people want, need and desire, growth can, and will, take care of itself.
Find out why the Loop will catch us all up, sooner rather than later...

What people are saying - Write a review

LibraryThing Review

User Review  - dudara - LibraryThing

The internet has transformed how we communicate and it has given virality a whole new lease of life. In the past, word of mouth generated publicity for goods. Recommend a book to a friend and chances ... Read full review

Other editions - View all

About the author (2010)

Adam Penenberg has written for Forbes, The New York Times, Fast Comapny, Slate, Wired, The Economist, and Mother Jones. A former senior editor at Forbes, Penenberg garnered national attention in 1998 for unmasking serial fabricator Stephen Glass of The New Republic. Penenberg`s story was a watershed for online investigative journalism and is portrayed in the film `Shattered Glass`. A journalism professor at New York University, Penenberg is the assistant director of the Business & Economic Program. He lives in New York.

Bibliographic information