Monopoly Television: MTV's Quest to Control the Music
In August 1981, Music Television -- now popularly known as MTV -- was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed and exhibited on its premiere music channel, MTV.
Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively and sophisticated investigation into one of the most influential media enterprises of our society.
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J The Growth of Other Video Music Program Services
A History of MTVs Anticompetitive Practices
MTV and the Globalization of Popular Culture
MTVs Corporate Intrigue and Sagging Ratings
Video Clip Producers and Directors
MTV as Gatekeeper and Censor
MTV Music Video and Creative Expression
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