Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into RevenueTurn online visitors into PAYING CUSTOMERS! You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your competitor’s site. From Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular How to Make Money With Your Blog, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. Turn Clicks into Customers reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services. Forrester explains what works and what doesn’t for multiple online marketing strategies, including:
You’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn Clicks into Customers. |
From inside the book
... Internet Advertising Banners: A Tried and True Method 73 Social Networking and Blogging: The New Way to Get Conversions 89 Blogs and Communities: The Predecessors of Social Media 103 E-mail Marketing: Tread Carefully to Reap Great ...
... Internet, and a payment processing system if you sell directly. Plenty of other books delve into the“how”of setting up a Web site. This book sheds light on the nuts and bolts of systems administration and focuses more on getting users ...
... Internet advertising Videos/Webinars Social networking E-mail Shopping cart refinements Each of these areas has its own set of best practices, and users originating from each must be handled in specific ways to encourage conversions. We ...
... Internet advertising Videos/Webinars Social networking 1. 2. 3. 4. 5. E-mail It's important to remember that this order of importance is flexible. If your budget is tight, you may opt to pursue only one avenue. Even if you have the ...
Contents
| 1 | |
| 9 | |
The Five Pillars of Trust | 29 |
Driving Customers to Your Web Site | 41 |
Narrowing Your Scope | 51 |
Profit from Sharing Your Knowledge | 59 |
A Tried and True Method | 73 |
The New Way to Get Conversions | 89 |
Tread Carefully to Reap Great Rewards | 115 |
Optimizing the Checkout Process | 125 |
Running the Numbers | 157 |
Direct Advice and Insights from Successful People | 163 |
Chapter 14 Case Studies | 185 |
Appendix 1 | 195 |
Appendix 2 | 205 |
Index | 213 |
Other editions - View all
Turn Clicks Into Customers : Proven Marketing Techniques for Converting ... Duane Forrester No preview available - 2010 |