The Social Media Marketing Book

Front Cover
"O'Reilly Media, Inc.", Nov 13, 2009 - Computers - 244 pages
7 Reviews

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
 

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LibraryThing Review

User Review  - satyridae - LibraryThing

This is a two-year-old tech book and thus is already somewhat out of date. Even so, reading it exhausted me. Social marketing seems like a chore to me, and an intrusive one at that. I'm on twitter and ... Read full review

User Review - Flag as inappropriate

this book is gooood

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Contents

Introduction
1
Blogging
9
Twitter and Microblogging
31
Social Networking
53
Media Sharing
77
Social News and Bookmarking
103
Ratings and Reviews
131
Forums
147
Virtual Worlds
171
Strategy Tactics
185
Measurement
205
Acknowledgments
225
Index
227
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