The She Spot (EasyRead Edition)ReadHowYouWant.com |
Contents
Why Women Matter | 3 |
How Women Think | 18 |
What Women Want | 29 |
Care | 53 |
Connect | 84 |
Cultivate | 106 |
Control | 135 |
Where to Reach Women | 157 |
Segmenting the Womens Market | 176 |
The NotSoSecret Secret to Changing | 207 |
Resources | 220 |
Acknowledgments | 242 |
Be Connected | 249 |
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Common terms and phrases
American appeal Barletta better blogs boomer women brain brand Campaign Forum Foundation cause Center charity CODEPINK connect consumer creating cultivate cultural customers Debbie Downer Democratic demographic donations election Eli Pariser environmental Faith Popcorn feel female Fenton fundraising Gary Hirshberg gender differences girls giving circles global warming important investment Kaplan Publishing kids Lisa lives Louann Brizendine male Marketing to Women Marriage Gap Marti Barletta million moms MomsRising.org mothers MoveOn MoveOn.org Nonprofit Case Study nonprofit organizations offer opportunities Pew Research Center philanthropy pink political campaigns political candidates political giving progressive Project public sector reaching women Security Mom single women social change Spot story strategy target audience things tion tips trends volunteer vote voters woman Women Donors women of color women want women's issues York YouTube