Straight and Level: Practical Airline Economics

Front Cover
Ashgate, 2003 - Business & Economics - 631 pages
Airline operating profits are well known to be volatile, and the global industry aggregate figures conceal wide differences in performance between carriers. The fundamental reasons for the poor performance of the industry as a whole were in the early 1990's that output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs.

About the author (2003)

Stephen Holloway is a consultant to the air transport industry specializing in both strategic and financial management. He has worked at a senior level in merchant banking, is a qualified pilot, and holds graduate degrees from Cranfield University, the University of Southern California and the London School of Economics

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