CLEP® Principles of Marketing

Front Cover
Research & Education Association, Jul 19, 2005 - Business & Economics - 256 pages

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CLEP PRINCIPLES OF MARKETING - with TESTware
Includes CD with timed practice tests, instant scoring, and more.
Based on today's official CLEP exam
Are you prepared to excel on the CLEP?
* Take the first practice test to discover what you know and what you should know
* Set up a flexible study schedule by following our easy timeline
* Use REA's advice to ready yourself for proper study and success
Study what you need to know to pass the exam
* The book's on-target subject review features coverage of all topics on the official CLEP exam, including marketing concepts, theories, consumer behavior, product concepts, and more
* Key tutorials enhance specific abilities needed on the test
* Targeted drills increase comprehension and help organize study
Practice for real
* Create the closest experience to test-day conditions with 2 of the book's 3 full-length practice tests on REA's TESTware CD, featuring test-taking against the clock, instant scoring by topic, handy mark-and-return function, pause function, and more.
* OR choose paper-and-pencil testing at your own pace
* Chart your progress with full and detailed explanations of all answers
* Boost your confidence with test-taking strategies and experienced advice
Specially Written for Solo Test Preparation!
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About the author (2005)

James Finch is the director of the M.B.A. program at the University of Wisconsin, La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University. Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has also taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University. James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has formerly taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado, among others. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and his M.S. in Marketing from Colorado State University.

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