Consumer BehaviourLa 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon" |
Contents
| 2003 | |
| 2016 | |
Shopping buying and disposing | |
Introduction | |
The family | |
Consumer culture | |
sharing stuff | |
Chapter summary | |
Attitudes | |
Attitudes and consistency | |
How do marketers change attitudes? | |
Chapter summary | |
Decisionmaking | |
Affective decisionmaking | |
Case studies | |
European consumers and their social groups | |
Key terms | |
Shopping buying and disposing | |
Consumers choices | |
retailing as theatre | |
Key terms | |
Part A Case studies | |
Part B How consumers see the world and themselves | |
Perceptual selection | |
The meaning of things | |
A branded world | |
Chapter summary | |
The self | |
The digital self | |
Body image | |
Chapter summary | |
Motivation lifestyles and values | |
Lifestyles consumer identity and consumption choices | |
The meansend chain model | |
Part B Case studies | |
Consumers as decisionmakers | |
Marketing applications of learning principles | |
Chapter summary | |
Conformity | |
Opinion leadership | |
Digital word of mouth | |
Notes | |
types structures decisionmaking | |
family decisionmaking | |
Age and consumer identity | |
Chapter summary | |
Income and social class | |
How social class affects purchase decisions | |
classbased lifestyles | |
Chapter summary | |
Case studies | |
Part E Culture and European consumers | |
Sacred and profane consumption | |
Chapter summary | |
Cultural change processes | |
The diffusion of innovations | |
Acculturation processes | |
Part E Case studies | |
Glossary | |
Indexes | |
Other editions - View all
Consumer Behaviour: A European Perspective Michael R. Solomon,Margaret K. Hogg,Soren Askegaard,Gary Bamossy No preview available - 2019 |
Common terms and phrases
28 August accessed 28 August acculturation activities Advances in Consumer advertising Association for Consumer attitudes Belk brand Business cent Chapter choice classical conditioning clothing cognitive companies consumer behaviour consumer culture Consumer Research consumer society consumer’s countries create decision-making effects emotional environment ethical ethical consumer European Eurostat evaluation example experience Facebook fashion feel gender global Guardian identify identity important influence innovation involvement Journal of Consumer Journal of Marketing July Lancaster University learning lifestyle lives luxury Marketing Research marketplace Markets & Culture meaning Media Limited memory motivation one’s opinion leaders organisations person perspective Provo purchase decisions relationship retail rituals role segment September 2018 share shoppers Shutterstock smartphones social class social media stimulus Stock Photo strategies styles symbolic tend theory types users values Wall Street Journal women York