Consumer Behaviour

Front Cover
La 4è de couv. indique : "Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing academics talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon"
 

Contents

List of case studies
2003
Authors acknowledgements
2016
Shopping buying and disposing
Introduction
The family
Consumer culture
sharing stuff
Chapter summary
Attitudes
Attitudes and consistency
How do marketers change attitudes?
Chapter summary
Decisionmaking
Affective decisionmaking
Case studies
European consumers and their social groups

Key terms
Shopping buying and disposing
Consumers choices
retailing as theatre
Key terms
Part A Case studies
Part B How consumers see the world and themselves
Perceptual selection
The meaning of things
A branded world
Chapter summary
The self
The digital self
Body image
Chapter summary
Motivation lifestyles and values
Lifestyles consumer identity and consumption choices
The meansend chain model
Part B Case studies
Consumers as decisionmakers
Marketing applications of learning principles
Chapter summary
Conformity
Opinion leadership
Digital word of mouth
Notes
types structures decisionmaking
family decisionmaking
Age and consumer identity
Chapter summary
Income and social class
How social class affects purchase decisions
classbased lifestyles
Chapter summary
Case studies
Part E Culture and European consumers
Sacred and profane consumption
Chapter summary
Cultural change processes
The diffusion of innovations
Acculturation processes
Part E Case studies
Glossary
Indexes

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