Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies

Front Cover
Maximum Press, 2001 - Business & Economics - 430 pages
3 Reviews
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
 

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Well written overview of website marketing and integrating into your overall marketing/advertising strategy. Must read to better understand the complexity and value web marketing brings to an organization.

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i like this book about internet marketing http://ilmiteknik.com

Contents

IV
1
V
2
VI
4
VII
7
VIII
8
IX
9
X
11
XII
12
CCIII
185
CCV
187
CCVI
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CCVIII
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CCX
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CCXII
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CCXIV
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CCXV
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XIII
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XIV
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XV
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XVI
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XVII
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XVIII
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XIX
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XX
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XXI
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XXII
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XXIII
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XXVI
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XXVIII
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XXIX
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XXX
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XXXIII
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XXXV
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XXXVI
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XXXVII
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XXXVIII
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XXXIX
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XLI
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XLII
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XLV
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XLVI
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XLIX
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L
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LIII
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LVI
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LIX
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LXII
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LXVI
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LXVIII
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LXIX
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LXX
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LXXII
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LXXIII
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LXXV
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LXXVII
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LXXVIII
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LXXIX
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LXXX
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LXXXII
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LXXXIII
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LXXXIV
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LXXXVI
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LXXXVIII
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LXXXIX
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XCI
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XCII
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XCIII
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XCIV
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XCVI
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XCVIII
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XCIX
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C
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CV
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CVIII
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CXI
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CXVII
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CXIX
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CXX
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CXXI
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CXXIII
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CXXIV
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CXXVI
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CXXVIII
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CXXX
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CXXXI
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CXXXIII
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CXXXVI
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CXXXVII
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CXXXVIII
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CXXXIX
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CXLI
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CXLII
121
CXLIII
122
CXLIV
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CXLV
125
CXLVI
127
CXLVII
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CXLVIII
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CXLIX
136
CL
139
CLI
140
CLII
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CLIV
143
CLVII
144
CLVIII
145
CLIX
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CLXV
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CLXVI
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CLXVIII
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CLXIX
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CLXX
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CLXXI
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CLXXII
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CLXXIII
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CLXXV
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CLXXVII
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CLXXIX
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CLXXX
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CLXXXIII
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CLXXXVI
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CLXXXVIII
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CXC
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CXCII
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CXCIII
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CXCV
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CXCVI
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CXCVIII
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CC
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CCI
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CCII
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CCXVI
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CCXIX
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CCXX
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CCXXI
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CCXXII
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CCXXIII
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CCXXV
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CCXXVI
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CCXXVII
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CCXXVIII
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CCXXIX
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CCXXX
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CCXXXV
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CCXXXVIII
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CCXXXIX
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CCXL
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CCXLI
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CCXLIII
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CCXLIV
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CCXLVI
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CCXLVIII
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CCLIII
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CCLVI
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CCLVIII
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CCLXIII
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CCLXIV
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CCLXV
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CCLXVII
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CCLXVIII
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CCLXIX
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CCLXXI
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CCLXXII
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CCLXXIII
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CCLXXIV
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CCLXXV
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CCLXXVI
249
CCLXXVII
251
CCLXXVIII
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CCLXXX
254
CCLXXXIII
255
CCLXXXVII
256
CCLXXXIX
258
CCXCII
259
CCXCV
260
CCXCVI
261
CCC
262
CCCV
264
CCCVI
265
CCCIX
266
CCCX
267
CCCXI
268
CCCXII
269
CCCXVI
270
CCCXXII
271
CCCXXVI
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CCCXXXI
273
CCCXXXIII
274
CCCXXXIV
275
CCCXXXVI
276
CCCXXXIX
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CCCXL
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CCCXLI
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CCCXLII
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CCCXLIV
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CCCXLVI
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CCCL
284
CCCLV
285
CCCLVII
286
CCCLIX
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CCCLX
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CCCLXVI
289
CCCLXVIII
290
CCCLXIX
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CCCLXX
292
CCCLXXII
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CCCLXXVI
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CCCLXXVII
295
CCCLXXIX
299
CCCLXXX
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CCCLXXXI
303
CCCLXXXII
306
CCCLXXXIII
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CCCLXXXV
308
CCCLXXXIX
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CCCXC
312
CCCXCI
313
CCCXCIII
314
CCCXCVII
315
CCCXCVIII
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CCCXCIX
320
CD
322
CDI
324
CDII
325
CDIII
326
CDIV
327
CDV
328
CDVI
329
CDVII
331
CDVIII
332
CDIX
336
CDX
339
CDXI
340
CDXII
342
CDXIV
344
CDXVI
349
CDXVII
350
CDXVIII
351
CDXIX
353
CDXX
354
CDXXI
355
CDXXII
358
CDXXIII
360
CDXXIV
363
CDXXV
364
CDXXVI
384
Copyright

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About the author (2001)

\Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Business-to-Business Internet Marketing and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.

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