Internet Marketing for Information Technology Companies: Proven Online Techniques to Increase Sales and Profits for Hardware, Software and Networking Companies

Front Cover
Maximum Press, 2001 - Business & Economics - 430 pages
While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
 

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Well written overview of website marketing and integrating into your overall marketing/advertising strategy. Must read to better understand the complexity and value web marketing brings to an organization.

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i like this book about internet marketing http://ilmiteknik.com

Contents

IV
xxix
V
xxx
VI
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VII
3
VIII
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IX
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X
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XI
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CLVI
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CLVIII
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CLIX
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CLX
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CLXI
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CLXIII
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CLXV
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XII
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LXXX
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LXXXIV
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LXXXVII
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XCI
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XCVI
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C
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CI
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CII
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CV
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CVI
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CVII
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CIX
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CX
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CXI
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CXII
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CXIII
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CXIV
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CXV
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CXVI
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CXVII
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CXVIII
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CXIX
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CXX
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CXXX
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CXXXVIII
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CXL
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CXLII
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CXLV
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CXLVII
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CXLVIII
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CL
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CLI
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CLII
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CLIII
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CLIV
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CLV
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CLXVI
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CLXVII
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CLXVIII
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CLXIX
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CLXX
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CLXXI
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CLXXII
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CLXXIII
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CLXXIV
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CLXXV
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CLXXVI
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CLXXVII
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CLXXVIII
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CLXXIX
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CLXXX
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CLXXXI
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CLXXXII
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CLXXXIV
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CLXXXV
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CLXXXVI
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CLXXXVII
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CLXXXVIII
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CLXXXIX
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CXC
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CXCIII
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CXCIV
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CXCV
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CXCVI
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CXCVII
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CXCVIII
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CXCIX
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CC
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CCI
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CCII
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CCIII
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CCIV
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CCV
247
CCVI
249
CCVII
250
CCVIII
251
CCX
252
CCXI
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CCXIV
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CCXVI
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CCXVII
257
CCXIX
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CCXXIV
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CCXXVII
261
CCXXIX
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CCXXX
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CCXXXI
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CCXXXII
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CCXXXIV
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CCXXXVIII
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CCXXXIX
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CCXLII
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CCXLIII
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CCXLIV
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CCXLV
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CCXLVIII
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CCXLIX
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CCL
276
CCLI
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CCLII
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CCLV
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CCLVI
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CCLVII
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CCLIX
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CCLXII
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CCLXIII
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CCLXVII
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CCLXVIII
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CCLXIX
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CCLXX
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CCLXXIII
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CCLXXIV
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CCLXXVI
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CCLXXVII
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CCLXXVIII
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CCLXXIX
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CCLXXX
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CCLXXXI
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CCLXXXIII
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CCLXXXIV
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CCLXXXV
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CCLXXXVI
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CCLXXXVII
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CCLXXXIX
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CCXC
314
CCXCI
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CCXCII
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CCXCIII
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CCXCIV
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CCXCV
322
CCXCVI
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CCXCVII
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CCXCVIII
325
CCXCIX
327
CCC
328
CCCI
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CCCII
335
CCCIII
336
CCCIV
338
CCCV
340
CCCVI
345
CCCVII
346
CCCVIII
347
CCCIX
349
CCCX
350
CCCXI
351
CCCXII
354
CCCXIII
356
CCCXIV
359
CCCXV
360
CCCXVI
380
Copyright

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About the author (2001)

\Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Business-to-Business Internet Marketing and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.

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