The Photographer's Market Guide to Building Your Photography Business

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Writer's Digest Books, Feb 16, 2010 - Photography - 352 pages
2 Reviews
Make Money Doing What You Love

&break;&break;The Photographer's Market Guide to Building Your Photography Business, Second Edition is an all-in-one resource full of practical advice to successfully start or maintain your business. Experienced photographer, studio owner, and photography teacher Vik Orenstein provides you with the skills you need for every aspect of your photography career. Whether you're just starting out, are looking to revamp an existing business, or have been in the business for years, find out how to make the most of every photo you take.

&break;&break;In this revised edition, you'll learn how to:

  • Harness the power of digital photography&break;
  • Target your audience through online marketing&break;
  • Find your niche (or shift to a new one)&break;
  • Craft a solid business plan&break;
  • Network professionally with other photographers&break;
  • Showcase and price your work&break;
  • Get support from accountants and lawyers&break;
  • Create a strategic path for your business at every stage&break;
  • And more!
&break;&break;Orenstein and other photographers from a variety of specialties give you firsthand insight into the many facets of this evolving field. In addition to more than 100 color photos, you'll find the know-how and encouragement you need to successfully build your portfolio and your career.

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User Review - Flag as inappropriate

Despite other reviews, this IS everything you need to learn how to start a photography business. The information offered is sound advice that will help you make decisions in all areas, in all regions, during all times, in all economies. Of course, it's not a step-by-step guide--that is a subjective matter and what works for one person in one region will not for another.
The book contains interviews of many established photographers of all genres whose information can benefit the reader regardless of career direction. It is well-organized and allows readers to devour it front-to-back or just use it as an "as-needed" reference. The pleasant writing makes it easy to read and the interviews keep the audience compelled to know more. Once read, it is something to hang on to and use over and over again throughout the insidious business of photography.
While it is not a magical guide that will hold your hand and give you instant miraculous success--you have to WORK for what you want and have some intelligence doing it, after all--it is a lot of valuable and solid education all in one spot and will remain valid for a long time through the ever-evolving world of photography.

Review: The Photographer's Market Guide to Building Your Photography Business: Everything You Need to Know to Run a Successful Photography Business

User Review  - Junior Hughes - Goodreads

A lot of great information. I felt it was easy to read and understand, even for someone with a low level of understanding in the business relm Read full review


What it Means to be a Photographer
You Are Here
Learning Your Craft
Digital Technology
Finding Your Niche
Networking with Other Photographers
The Business Plan Your Blueprint for Success
Marketing Made Simple
The Secrets to Sales
Public Relations
Accountant Jokes Building Your Financial Team
Lawyer Jokes Legal Issues
The Life Cycle of a Small Business

Breaking In Starting a New Business
Breaking Out Bringing New Life to an Old Business
Breaking Away Exploring New Niches
Calculator Magic Pricing Your Work
Maintaining and Showcasing Your Body of Work
Copyright Index
About the Author

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About the author (2010)

A photographer, author and teacher, Vik Orenstein has owned and operated Kidcapers Portraits and Tiny Acorn Portrait Studio for twenty years. She has shot for such commercial clients as Nikon, Pentax, Microsoft, and 3M. She teaches the art of photography online at Her Websites include:,, and

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