Reference Guide to Marketing Literature |
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Reference Guide to Marketing Literature Allan L. Pennington,Robert Allen Peterson,Robert A. Peterson No preview available - 1970 |
Common terms and phrases
ADVER ADVERTISING EFFECTIVENESS AGEMENT ALFRED AMA DECEMBER AMA JUNE ANALYSIS APRIL ATTITUDE AUDIENCE AUGUST BRAND BUCKLIN BUSINESS BUYING CEMBER CHARLES CHARLES E COMPETITION CONSUMER BEHAVIOR DATA DAVID DECEMBER DECISION DEVELOPMENT DONALD F EDWARD EHRENBERG EVALUATION FALL FEBRUARY FOOD FORECASTING FRANK GEORGE GERALD HENRY INDUSTRIAL MARKETING INNOVATION JACK JAMES JM JANUARY JM OCTOBER JOHN JULY JULY-AUGUST JUNE KETING KOTLER LAWRENCE LOUIS MARCH MARCH 15 MARCH-APRIL MARKETING EDUCATION MARKETING MANAGEMENT MARKETING RESEARCH MARKETING STRATEGY MASSY MAY-JUNE MEASURING MEDIA MENT MODEL NICOSIA NOVEMBER NOVEMBER-DECEMBER NUMBER PACKAGING PAUL PHILIP PLANNING PRICE PRODUCT PROFIT PROGRAM RALPH RAYMOND RETAIL RICHARD RICHARD N ROBERT ROBERT W ROLE SALES SALESMEN SELLING SEPT SEPTEMBER-OCTOBER SEYMOUR SIMULATION SMITH SPRING STANLEY STANLEY F STUDY SUMER SUMMER SURVEY SYSTEMS TAYLOR W TECHNIQUES TEST MARKETING THEORY THOMAS TION TISING TIVE TRADE VERTISING WILLIAM D WILLIAM H WINTER