Marketing Warfare

Front Cover
McGraw-Hill Education, Nov 22, 1997 - Business & Economics - 224 pages
0 Reviews

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Marketing is
1
2500 years of
9
i
15

13 other sections not shown

Other editions - View all

Common terms and phrases

About the author (1997)

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

Bibliographic information