Red Hot Internet Publicity: An Insider's Guide to Promoting Your Book on the Internet

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Cosimo, Inc., Jan 1, 2009 - Language Arts & Disciplines - 282 pages
3 Reviews
DISCOVER... 6 need-to-know rules of publicity for the Internet age The best way to design, write, and promote a website to sell your book 12 blockbuster techniques to use blogs for book publicity Proven "live promotion" techniques you can use to reach a worldwide audience, and much more. The Internet has changed the landscape of book publishing forever, which is why leading New York book publishers hire Penny Sansevieri to mentor their own publicity staff. It's also why these major publishers routinely recommend Penny to their authors as a top Internet publicist." Penny made one of her own books an Amazon bestseller for three months running. She's the inventor of the Virtual Book Tour(tm) and is a leading expert on using the Internet to promote books of all kinds. No ivory-tower theorist, she is a hands-on visionary with her feet on the ground and her eyes on the prize.

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User Review  - Sandra305 - LibraryThing

This is one of the best marketing books I've read! It's extremely well organized and Ms. Sansevieri covers a lot of material. She covers everything from A to Z in a very orderly fashion and in terms ... Read full review

LibraryThing Review

User Review  - JoAnnSmithAinsworth - LibraryThing

Tons of good information and useful websites. Read full review


Building a Billboard Instead of a Web Site
Your Home Page The Most Valuable Real Estate Youll Ever 0wn
Picking the Perfect Font
Picking a Good URL
Getting and Understanding Your Internet Real Estate
Making Money with Linking and Affiliate Programs
Getting Your Site Listed
How to Give Your Customers a Nordstrom
Tag Youre It
The Biggest Mistakes Bloggers Make
Powerful Podcasting
Ten Ways to Use Video to Promote Your Book
Microblogging on Twitter
Get a Second Life
Virtual Book Events

The Blog Factor

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About the author (2009)

Penny C. Sansevieri, CEO and Founder of Author Marketing Experts, Inc., is a best-selling author and internationally recognized book marketing and media relations expert. Her company is one of the leaders in the publishing industry and has developed cutting-edge book marketing campaigns. Penny's researched, developed and implemented the first comprehensive Internet publicity campaign called The Virtual Author Tour(tm). To learn more about her upcoming events, books or promotional services visit:

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