Graph Design for the Eye and Mind

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Oxford University Press, Aug 10, 2006 - Psychology - 304 pages
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Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
 

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Contents

Chapter 1 Looking With the Eye and Mind
3
Chapter 2 Choosing a Graph Format
29
Chapter 3 Creating the Framework Labels and Title
75
Chapter 4 Creating Pie Graphs DividedBar Graphs and Visual Tables
111
Chapter 5 Creating BarGraph Variants
125
Chapter 6 Creating LineGraph Variants and Scatterplots
141
Chapter 7 Creating Color Filling and Optional Components
157
Chapter 8 How People Lie With Graphs
201
Chapter 9 Beyond the Graph
227
Appendix 1 Elementary Statistics for Graphs
247
Appendix 2 Analyzing Graphics Programs
255
Appendix 3 Summary of Psychological Principles
261
References
265
Sources of Data and Figures
277
Index
283
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About the author (2006)

Stephen M. Kosslyn is the former Chair of the Department of Psychology, currently Dean of Social Science and John Lindsley Professor of Psychology at Harvard University.

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