Graph Design for the Eye and Mind
Graphs have become a fixture of everyday life, used in scientific and business publications, in magazines and newspapers, on television, on billboards, and even on cereal boxes. Nonetheless, surprisingly few graphs communicate effectively, and most graphs fail because they do not take into account the goals, needs, and abilities of the viewers. In raph Design for Eye and Mind, Stephen Kosslyn addresses these problems by presenting eight psychological principles for constructing effective graphs. Each principle is solidly rooted both in the scientific literature on how we perceive and comprehend graphs and in general facts about how our eyes and brains process visual information. Graph Design for Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and businesses such as finance, marketing, and advertising.
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Chapter 2 Choosing a Graph Format
Chapter 3 Creating the Framework Labels and Title
Chapter 4 Creating Pie Graphs DividedBar Graphs and Visual Tables
Chapter 5 Creating BarGraph Variants
Chapter 6 Creating LineGraph Variants and Scatterplots
Chapter 7 Creating Color Filling and Optional Components
Chapter 8 How People Lie With Graphs
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amount appropriate aspect axis best-fitting line caption Carswell chapter charts cognitive color components content elements corresponding create DeSanctis dimensions discriminable distorted divided bars divided-bar graphs dododododo don’tdon’tdon’tdon’tdon’t easily effects ensure error bars example Figure fonts format graphics grid lines grouping law height illustrate independent variable indicate Informative Changes inner grid interval scale Kosslyn labels layer graph levels line graphs locations logarithmic scale maps measure multipanel display nominal scale ofthe ordinal scale overall patterns percent Perceptual Organization pie graphs plotted precise presented Principle of Compatibility Principle of Informative Principle of Perceptual Principle of Relevance processing produce quantities recommendations regions relative relative heights salient scale scatterplots scores segments serif short-term memory spatial specific Spence stacked-bar graphs step graph symbols T-shaped frameworks three-dimensional tick marks tion trends Tversky types of displays variations vary vertical visual impression visual system visual table wedges width