Strategic Retail Management: Text and International Cases

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Springer Science & Business Media, Feb 2, 2012 - Business & Economics - 445 pages
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This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.

In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.


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Part I Functions Formats and Players in Retailing
Part II Strategic Marketing in Retailing
Part III Marketing Mix in Retailing
Part IV Buying Logistics and Performance Measurement

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About the author (2012)

Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.

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