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action afresh alternatives Australia Ballpoint pens Baroque architecture become bell curve benefit Bono bulk Centrelink challenge Chapter combined complex complicated computers concrete cost creative deal debit cards decision deliver Design for manufacture design process difficult direction dog-leg thinking easier Edward de Bono effort electronic tickets example existing fashion flavour approach functions happen high value historical review human brain idea important Internet judgement justice game know the subject ladder approach lateral thinking logic look means methods mind modules monetarism move never operating concept organization Oversimplification person player possible practical problem procedure productivity purpose put forward reason restaurant restructuring seek shedding simp Simplicity Campaign simplistic Six Thinking Hats smaller units someone Sometimes sort specific step supermarkets task things simpler thinking tools ticket tradition tree trunk trying understand users usually value on simplicity wine wishful thinking