Social Media for Business: 101 Ways to Grow Your Business Without Wasting Your Time

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Maximum Press, Jul 28, 2010 - Business & Economics - 195 pages
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"Social Media is a powerful new tool for growing your business---but only if you know how to use it wisely. The biggest challenge today isn't how to "do" social media, but how to achieve your business objectives without wasting your time. In this easy-to-read book, popular Internet business authors Susan Sweeney and Randall Craig show you the specific business strategies and tactics you need to do just that. It is filled with ways to leverage the latest features of Facebook, MySpace, Twitter, Linkedin, YouTube, and many other key social-media sites so that you can be more effective and avoid time-wasting mistakes. And beyond the basics, you will learn about many advanced topics including FaceBook Open Graph, video syndication, Twitter management tools, measurement strategies, and more." "Social Media for Business contains over 101 useful tips, strategies, and techniques that can help you maximize the return on investment of your social media efforts. It provides you with a framework for building your social media strategy and then gives you the practical information you need to execute that strategy across multiple social media sites. You will also learn how to use social media as a tool for recruiting, risk management, cost reduction, and more." "Included with this book is a password needed to access the companion Web site, which provides up-to-the-minute social media news, expanded information, and other helpful resources. This book/Web site combination is unbeatable."--BOOK JACKET.

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About the author (2010)

Susan Sweeney, CA, CSP, HoF, is an Internet marketing expert, a consultant, a partner in Verb Interactive, and the author of eight Internet marketing books, including 101 Ways to Promote Your Web Site. Susan is a frequent speaker at many conferences and corporate events. She lives in Waverley, Nova Scotia, and Fort Myers, Florida.
Randall Craig, CFA, MBA, CMC, is a Web and social media strategy expert and is the president of Pinetree Advisers, lectures at the Schulich School of Business, and writes for the Monster job boards. He is a sought-after speaker and is the author of numerous books, including Online PR and Social Media for Experts, Online PR and Social Media for Associations, and Personal Balance Sheet. He lives in Toronto, Ontario.

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