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Addison-Wesley, 2001 - Business & Economics - 780 pages
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The integration of real-world applications throughout this text gives students a practical perspective on microeconomic theory. Students are motivated and challenged by the use of core theory and the author's modern theories to analyze actual markets, and the author's clear, step-by-step approach to problem-solving helps them to better understand how microeconomic theory is used to solve economic problems and analyze policy issues. *NEW! 21 new Applications in the Second Edition spotlight such newsworthy recent issues as Internet taxes and baseball ticket- pricing strategies, and there are also 29 updated Applications. *NEW! The author has included several new, longer examples right in the text narrative, including analysis of Sony's pricing strategies for its robot dog Aibo. *NEW! There are a number of new end-of-chapter problems, many of them based on recent events. *The author presents the clearest coverage of basic theory in the first half of the book and provides a fully up-to-date, authoritative treatment of modern theories in many chapters in the second half. *The text has a wealth of real-world-based Applications, which use real people, real companies, and real data whereve

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About the author (2001)

Jeffrey M. Perloff is a professor in and chair of the Department of Agricultural and Resource Economics at the University of California at Berkeley. His textbooks are Modern Industrial Organization (coauthored with Dennis Carlton) and Microeconomics. Professor Perloff has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is currently an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. A fellow of the American Agricultural Economics Association, his economic research covers industrial organization, marketing, labor, trade, and econometrics. He has consulted with a number of nonprofit organizations and government agencies including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture.

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