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i think every government should read this book.

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Behaviour Change communication is the flavour now.If a government programme does not take off,either blame it on poor communication or suggest BCC.Some how BCC and Behavioural Economic theories have not converged.Nudge by Sunstein shows the way to combine the two.In India teh federal government thinks that if it desings a scheme and incentives it with cash,people would access it.In the area of health and sanitation this has not worked. I strongly recommend this book to communication trainers and social sector communicators.Narendra  

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‘Nudging’: the very antithesis of choice
‘Libertarian paternalism’ represents a retreat from political debate, and the rise of a base psychological agenda that wants to make us conform on green
, health and lifestyle issues.
http://www.spiked-online.com/index.php?/site/reviewofbooks_article/6049/
 

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HB74.P8T365 1 Book Library 2, Open shelf books

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Kate - Goodreads

Pretty good- set a good default. Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Goodreads

Pretty good- set a good default. Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Seán Brady - Goodreads

As at least one of the reviewers on the book states, this book will change your way of thinking. Their focus is on on 'libertarian paternalism' which they define as getting people to do stuff which ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Goodreads

As at least one of the reviewers on the book states, this book will change your way of thinking. Their focus is on on 'libertarian paternalism' which they define as getting people to do stuff which ... Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Goodreads

12/08/12 Read full review

Review: Nudge: Improving Decisions About Health, Wealth, and Happiness

User Review  - Barbara James - Goodreads

12/08/12 Read full review


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