The Repetition of Advertising: A Survey of Eighty Years of Research on Repetition and Its Effect on the Consumer1967 - Advertising - 31 pages |
Common terms and phrases
12 insertions achieved adver advertiser in determining ADVERTISING AGE ADVERTISING RESEARCH advertising schedule Barton Batten Becknell brand awareness BUSINESS Stanford University campaign cent cities exposed Continued Advertising Continuity in Advertising cookware cost per reader cumulative audience Curtis Publishing Company curve DIMINISHING RETURNS Discontinued advertising Durstine & Osborn Edward K effect of repetition FORGETTING OF ADVERTISEMENTS four insertions four successive frequency of viewing given schedule high advertising Hovland interval between exposures JACKSON LIBRARY GRADUATE JOURNAL OF ADVERTISING level of awareness LIBRARY GRADUATE SCHOOL MARKETING months negative effect number of exposures one-month percentage Print PSYCHOLOGY purchases question of repetition radio readership reading issue recognition relationship between frequency relationship between repetition remember repeated advertising repetition and attitude repetition in advertising repetition of ads Saturday Evening Post schedule of repetition SOCIAL PSYCHOLOGY Sponsor Identification successive exposures TABLE TELEVISION ADVERTISING total audience Unpublished Memorandum vehicle Zielske