Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide

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John Wiley & Sons, Jan 31, 2011 - Psychology - 544 pages
3 Reviews
A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys

Don Dillman's "Mail and Internet Surveys, Second Edition" has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.

Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.

New and updated material covers both the principles behind and directions for how to: Conduct Web surveysVisually design questionnairesUse paper mailed surveys

As insightful and practical as its classic original, "Mail and Internet Surveys, Second Edition, 2007 Update" is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.


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Review: Mail and Internet Surveys: The Tailored Design Method: With New Internet, Visual, and Mixed-Mode Guide

User Review  - Travis - Goodreads

The authority on survey research, with not quite up-to-dae information on web-bseds and e-mail surveys (who does e-mail survey's anyway? doesn' everyone go to some surveymonkey-like website?) Read full review

Review: Mail and Internet Surveys: The Tailored Design Method: With New Internet, Visual, and Mixed-Mode Guide

User Review  - Jean - Goodreads

I recommend this book to anyone who is going to collect survey data, even simple satisfaction surveys following an's a GREAT guide and resource. Read full review


Title Page
Introduction to Tailored Design
Writin uestions
Constructin the uestionnaire
Survey Implementation
Reduction of Coverage and Sampling Errors
MixedMode Surveys
In Person to Groups
Household and Individual Person Surveys by Government
Surveys of Businesses and Other Organizations
Internet and Interactive Voice Response Surveys
Optical Scanning and Imagi_ng and the Future of SelfAdministered
APPENDIX Recent Developments in the Design of Web Mail and Mixed
Appendix References

Diary Customer Satisfaction and Election

Common terms and phrases

About the author (2011)

DON A. DILLMAN is well-known and highly regarded in the survey field. He is Regents Professor and Thomas S. Foley Distinguished Professor of Government and Public Policy, on the faculty of the Social and Economic Sciences Research Center, and in the Department of Sociology at Washington State University. He received the Roger Herriot Award for Innovation in Federal Statistics from the American Statistical Association and the Washington Statistical Society in 2000. In 2004, he received the American Association for Public Opinion Research Award for exceptionally distinguished service to the profession.

Bibliographic information