Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with New Internet, Visual, and Mixed-Mode Guide
A crucial resource for increasing response rates and obtaining high-quality feedback from mail, electronic, and other surveys
Don Dillman's Mail and Internet Surveys, Second Edition has been the definitive guide for creating and conducting successful surveys using both traditional and new media channels. Now, this special 2007 Update of the classic text features major additions covering the latest developments in online survey design and administration.
Like its predecessor, this resource lays out a complete, start-to-finish guide for determining the needs of a given survey, designing it, and effectively administering it. Drawing on social science, statistics, and proven best practices, Dillman's text discusses surveys for a variety of purposes, audiences, and situations.
New and updated material covers both the principles behind and directions for how to:
As insightful and practical as its classic original, Mail and Internet Surveys, Second Edition, 2007 Update is a crucial resource for any researcher seeking to increase response rates and obtain high-quality feedback from mail, electronic, and other self-administered surveys.
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Introduction to Tailored Design
Constructin the uestionnaire
Reduction of Coverage and Sampling Errors
In Person to Groups
Household and Individual Person Surveys by Government
Surveys of Businesses and Other Organizations
Internet and Interactive Voice Response Surveys
Optical Scanning and Imagi_ng and the Future of SelfAdministered
LOOKING TO THE FUTURE
APPENDIX Recent Developments in the Design of Web Mail and Mixed
Diary Customer Satisfaction and Election
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Mail and Internet Surveys: The Tailored Design Method -- 2007 Update with ...
Don A. Dillman
No preview available - 2006