How to Prepare Art and Copy for Offset Lithography |
Common terms and phrases
accurate actual advertising appear applied areas artist Backgrounds become buyer called camera cause cement Chapter characters coated color contrast copy cost cover desired detail dots drawing edge effect enlarged extra faces finished give graphed gray halftone hand highlights illustration important inches indicated layout letters light lithog lithographer lithographer's marks match material matter method minute mounting necessary negative obtained offset lithography opaque original outline overlay paint paper paste-up pasted photograph photostat picture piece plate position possible preparation produce proofs reduced reproduction require result retouching reverse rubber ruled sample scale screen separation shadows sheet side sizes smooth space surface takes techniques Tint tion tone transparent type proofs usually values varieties wash weight