Me and My Web Shadow: How to Manage Your Reputation Online

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A&C Black, Mar 15, 2010 - Business & Economics - 208 pages
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What happens when someone puts your name into Google? Or Facebook? You need to know how to look after what people see when they look for you online. This essential book explains how to understand and manage your online self.

In Me and My Web Shadow, Antony Mayfield helps you to:

Understand how what's said about you on the Web can affect your job, your business and your personal life, both positively and negatively. Develop a personal plan for managing your online reputation. Create new career and business opportunities by taking part in social networks and other online communities. Protect yourself against identity hijacking, personal attacks and cyber-bullying. Set up and manage the online presences in social networks and the wider Web.
 

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Contents

Welcome to the Web
1
Managing your web shadow
26
Exploring your web shadow and beyond
34
Making a plan for your web shadow
44
Establishing your web presence
54
Public and private
61
Behaving yourself
70
Dealing with bad things online
81
Fitting web shadow management into your
91
Creating and maintaining your web shadow
101
Useful tools for managing your web shadow
109
Things you need to know about LinkedIn
127
2
143
25
154
connected lives and serendipity engines
184
70
186

Things you need to know about blogging
87

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About the author (2010)

Antony Mayfield is the Global Vice President, Head of Social Media for iCrossing, the largest independent digital marketing agency in the world. It provides services to major brands including Coca-Cola, Toyota and Channel 4.

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