How to Get Ideas

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Berrett-Koehler Publishers, Jun 1, 2007 - Business & Economics - 214 pages
47 Reviews
A revised and expanded edition of a bestselling classic--more than 90,000 copies sold of the first edition This new edition includes to completely new chapters Cleverly weaves together exercises, stories, quotations, and illustrations to offer a fun and practical guide to idea generation How to Get Ideas shows you--no matter your age or skill, your job or training--how to come up with more ideas, faster and easier. You'll learn to condition your mind to become "idea-prone," utilize your sense of humor, develop your curiosity, visualize your goals, rethink your thinking, and overcome your fear of rejection. Jack Foster's simple five-step technique for solving problems and getting ideas takes the mystery and anxiety out of the idea-generating process. It's a proven process that works. This expanded edition of the inspiring and enlightening classic features new information on how to turn failures to your advantage and how to create a rich, idea-inducing environment. Dozens of new examples and real life stories show that anyone can learn to get more and better ideas.
 

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An easy to read, funny, and good book. - Goodreads
... insight/leap to solution - Goodreads
A book I will keep and use for reference. - Goodreads

Review: How to Get Ideas

User Review  - Rosie Nguyễn - Goodreads

An easy to read, funny, and good book. Highly recommended for those whose work needs creativity. It took Jack Foster 3 years to finish this book. I think it's worth it. Being a writer continuously ... Read full review

Review: How to Get Ideas

User Review  - Sharang Limaye - Goodreads

Nondescript, generic motivational book. Foster has cobbled up a bunch of good ideas from a host of (better) books on the topic in 'How to Get Ideas' but none of them stand out. The book's purpose ... Read full review

All 22 reviews »

Contents

Preface
Acknowledgments
Introduction
Part ITen Ways to ideaCondition Your Mind
1Have Fun
2Be More Líke a Chíld
3Become IdeaProne
4Vísualíze Success
Part IIA FiveStep Method for Producing ideas
11Defíne the Problem
12Gather the Information
13Search for the idea
14Forget about it
15Put the idea ínto Actíon
Notes
Index

5Rejoíce ín Faílure
6Get More Inputs
7Screw Up YourCourage
8Team Up wíth Energy
9Rethínk Your Thínkíng
10Learn How to Combíne
About the Author
About the Illustrator
About BerrettKoehler Publíshers
Be Connected
Copyright

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About the author (2007)

Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.

Jack Foster spent thirty-five years working in creative departments of major advertising agencies; the first ten as a writer, the last 25 as a creative director. He has helped create advertising for scores of companies including Carnation, Mazda, Sunkist, Mattel, Albertson's, Ore-Ida, Suzuki, Universal Studios, Rand McNally, and Smokey Bear. He is a recipient of the Los Angeles Creative Club’s "Creative Person of the Year" award.

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