Nobrow: The Culture of Marketing, the Marketing of Culture

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Random House, 2000 - Social Science - 215 pages
25 Reviews
From John Seabrook, one of our most incisive and amusing cultural critics, comes Nobrow, a fascinatingly original look at the radical convergence of marketing and culture.

In the old days, highbrow was elite and unique and lowbrow was commercial and mass-produced. Those distinctions have been eradicated by a new cultural landscape where “good” means popular, where artists show their work at K-Mart, Titantic becomes a bestselling classical album, and Roseanne Barr guest edits The New Yorker: in short, a culture of Nobrow. Combining social commentary, memoir, and profiles of the potentates and purveyors of pop culture–entertainment mogul David Geffen, MTV President Judy McGrath, Snoop Doggy Dogg, Nobrow high-priest George Lucas, and others–Seabrook offers an enthralling look at our breakneck society where culture is ruled by the unpredictable Buzz and where even aesthetic worth is measured by units shipped.

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Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Goodreads

Culture is marketing, marketing is culture. I'm a big fan of The New Yorker, the magazine where you can read articles about Trent Reznor, Oliver Sucks and criticism of new GOP initiatives in a single ... Read full review

Review: Nobrow: The Culture of Marketing + The Marketing of Culture

User Review  - Goodreads

This is an interesting, anecdotal look at one writer's experience with trends and advertising in the magazine industry. I was hoping for something a bit more scholarship than memoir, but that's my ... Read full review


A Place in the Buzz
My Fathers Closet
From Town House to Megastore

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About the author (2000)

Seabrook's articles appear regularly in The New Yorker.

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