Increasing Marketing Productivity and Conceptual and Methodological Foundation of Marketing: 1973 Combined Proceedings |
Contents
Marketing Discipline | 3 |
Rationale | 9 |
How to Convert to MultiMedia Techniques | 15 |
Copyright | |
40 other sections not shown
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Increasing Marketing Productivity and Conceptual and Methodological ... American Marketing Association No preview available - 1974 |
Common terms and phrases
advertising American Marketing Association analysis approach attitudes attributes brand buying intentions Brown & Williamson buyers buying behavior buying center channel cognitive style competitive corporate cost course criteria decision discussion distributed lag distribution effect estimates evaluation evoked set experience Experience Curve Effect factors firms free product samples function important indicate individual industry input instructor interaction Journal of Marketing keting manufacturer market segmentation marketing concept marketing management marketing mix marketing research Marketing Strategy marketing systems measure ment methods multi-media Multidimensional Scaling objectives opinion leadership organizational buying paper perceived percent performance Philip Kotler planning problems product class product life cycle profit promotion purchase reference as footnote relationship relative response retail role salesman scale significant Simulation social specific subjects sumer suppliers Table teaching techniques tion University users variables wholesaler