Adland: Searching for the Meaning of Life on a Branded Planet

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Knopf Doubleday Publishing Group, 2010 - Business & Economics - 320 pages
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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands andAdlandbecomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride inAdland, brilliantly recounted, and an exploration of the value of life in the information age.
 

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User Review  - Readership45 - Borders

Great read. Great gift for anyone involved in, a student of, or those interested in advertising and marking. Must read for all marketing/advertising students. Wonderful self deprecating style. Humorous, informative, insight full. Read full review

International Symposium on Standardization of Albumin, Plasma Substitutes, and Plasmapheresis: proceedings of a symposium

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Advertising veteran Othmer weathered a couple of decades on the creative side of the field before throwing in the portfolio to write this book. Admen are known not only for their creativity but for ... Read full review

Contents

On Moral Advertising
3
Onc Huckstcns Beginnings
29
When Agencies Fall
49
A Tale of Two Chickens
84
The Healing Power ol Yogurt llI
125
Thoughts on Impressions
139
The Opposite of Subliminal
175
Zapping the Zeitgeist
201
ln Search of Advertisings Future in Cannes 2 19
237
Torched If They l0_ Torched ll They Iont
275
Reunion
290
The Care and Feeding of the Next ireat
296
Who Do I Think I Am?
316
Copyright

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About the author (2010)

JAMES P. OTHMER was an award-winning creative director and copywriter for more than twenty years at advertising giants including Young & Rubicam and N.W. Ayer. An excerpt from his acclaimed first novel The Futurist was a finalist for the National Magazine Award in Fiction.


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