Adland: Searching for the Meaning of Life on a Branded Planet

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Knopf Doubleday Publishing Group, 2010 - Business & Economics - 320 pages
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James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business.  On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories.  But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands andAdlandbecomes much more: a snapshot of how we are living our lives thirty seconds at a time.  Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride inAdland, brilliantly recounted, and an exploration of the value of life in the information age.
 

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ADLAND: Searching for the Meaning of Life on a Branded Planet

User Review  - Jane Doe - Kirkus

A former ad man delves into his 20 years in the slogan trenches, musing on how advertising influences us and how the Internet is revamping it.At some point, Othmer (The Futurist, 2006) probably made ... Read full review

Awesome

User Review  - Readership45 - Borders

Great read. Great gift for anyone involved in, a student of, or those interested in advertising and marking. Must read for all marketing/advertising students. Wonderful self deprecating style. Humorous, informative, insight full. Read full review

Contents

On Moral Advertising
3
One Hucksters Beginnings
29
When Agencies Fall
49
A Tale of Two Chickens
84
The Healing Power of Yogurt 4
114
From Russia with Nanoabsorbers
123
Thoughts on Impressions 39
139
The Opposite of Subliminal 75
175
Zapping the Zeitgeist
201
In Search of Advertisings Future in Cannes
219
Idea Factories
237
Torched If They Do Torched If They Dont
275
Reunion
290
The Care and Feeding of the Next Great
296
Who Do I Think I Am? 3 17
321
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About the author (2010)

JAMES P. OTHMER was an award-winning creative director and copywriter for more than twenty years at advertising giants including Young & Rubicam and N.W. Ayer. An excerpt from his acclaimed first novel The Futurist was a finalist for the National Magazine Award in Fiction.


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