International Marketing: Modern and Classic Papers

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Edward Elgar, 2008 - Business & Economics - 1888 pages
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'Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. the broad range of articles covers aspects of exporting, internationalization, and other strategic issues in international marketing that are seldom as well integrated as in this publication. This publication will serve as an essential resource for students and scholars of international marketing long into the future. the authors have made a great contribution to international marketing.' - George Tesar, Umeň University, Sweden

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