International Marketing: Modern and Classic Papers
Stanley J. Paliwoda, John K. Ryans
Edward Elgar, Jan 1, 2008 - Business & Economics - 3 pages
This authoritative three volume collection presents the most important articles and papers published during the last 30 years. It includes both classic articles as well as cutting edge papers from the new breed of top researchers informed by theoretical rigour and using the most up-to-date research methodologies.
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