American Public Opinion: Its Origins, Content, and Impact

Front Cover
* NEW! Expanded analysis of the history of public opinion (Ch. 1). * NEW! Expanded coverage of the science of public opinion polling, including sampling, question wording, and response rate (Ch. 2). * NEW! Comprehensive list of public opinion web sites broken into three categories: web sites for contemporary opinion data, web sites to locate data archives, and web sites for professional organizations in the field of public opinion. * NEW! Examples from the most recent version of the National Election Studies (1996) are included throughout. * UPDATED! Analyses throughout the text incorporate the most recent literature available.

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Contents

Public Opinion in Democratic Societies
1
The Scientific Assessment
23
The Psychology
51
Copyright

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