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12 in HH adult population aware of PTV awareness and viewing Blue collar Retired/not callback Central South West channel-aware chief wage earner child under 12 collar Retired/not employed CRR card definitional awareness definitionally aware demographic profiles DK 9 DK/NA 9 graphic profiles H.S. or less Household income identifiable PTV program INTERVIEW less H.S. graduate Male Mary Hartman MR./MISS/MRS name an identifiable Occupation of chief on-air fund-raising past-week viewers percent in 1977 percent report percentage points higher person HH profiles of viewers proportion PTV channel unaided PTV market PTV program viewed PTV viewing public television awareness PUBLIC TELEVISION STATION PUBLIC TELEVISION SURVEY reactions to on-air reactions to PTV Record number record WN report ever viewing report reception reported past-week viewing reported viewing reporting PTV reception RESPONDENT Sampling error size county subgroups TELEVISION SETS TELEVISION VIEWING unaided awareness Viewing PTV weighted percentages White collar Blue white collar households