The Economics of Information Technology: An Introduction

Hal R. Varian, Joseph Farrell, Carl Shapiro

Cambridge University Press, Dec 23, 2004 - Business & Economics - 102 pages

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

About the author

Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley. Joseph Farrell is Professor of Economics in the Department of Economics at the University of California, Berkeley. He has served as Deputy Assistant Attorney General and Chief Economist at the Anti-Trust Division, US Department of Justice, 2000-1. Carl Shapiro is the Transamerica Professor of Business Strategy at the Haas School of Business at the University of California at Berkeley. He also is Director of the Institute of Business and Economic Research, and Professor of Economics in the Economics Department at the University of California, Berkeley.

Bibliographic information

• Title: The Economics of Information Technology: An Introduction; Raffaele Mattioli Lectures, ISSN 1754-7970; The Economics of Information Technology: An Introduction, Joseph Farrell
• Authors: Hal R. Varian, Joseph Farrell, Carl Shapiro
• Edition: illustrated, reprint
• Publisher: Cambridge University Press, 2004
• ISBN: 0521605210, 9780521605212
• Length: 102 pages
• Subjects: Business & Economics / Economics / General; Business & Economics / Economics / Microeconomics; Business & Economics / General; Business & Economics / Industrial Management; Business & Economics / Industries / Computers & Information Technology; Business & Economics / Industries / General; Business & Economics / Industries / Media & Communications; Business & Economics / Strategic Planning; Computers / Information Technology; Technology & Engineering / Telecommunications