Contemporary Research Methods and Data Analytics in the News Industry

Front Cover
Gibbs, William J.
IGI Global, Jul 1, 2015 - Language Arts & Disciplines - 339 pages

The advent of digital technologies has changed the news and publishing industries drastically. While shrinking newsrooms may be a concern for many, journalists and publishing professionals are working to reorient their skills and capabilities to employ technology for the purpose of better understanding and engaging with their audiences.

Contemporary Research Methods and Data Analytics in the News Industry highlights the research behind the innovations and emerging practices being implemented within the journalism industry. This crucial, industry-shattering publication focuses on key topics in social media and video streaming as a new form of media communication as well the application of big data and data analytics for collecting information and drawing conclusions about the current and future state of print and digital news. Due to significant insight surrounding the latest applications and technologies affecting the news industry, this publication is a must-have resource for journalists, analysts, news media professionals, social media strategists, researchers, television news producers, and upper-level students in journalism and media studies.

This timely industry resource includes key topics on the changing scope of the news and publishing industries including, but not limited to, big data, broadcast journalism, computational journalism, computer-mediated communication, data scraping, digital media, news media, social media, text mining, and user experience.

 

Contents

Harnessing the Power of Data
92
Measuring the Future
190
Compilation of References
278
About the Contributors
295
Index
300
Optional Back Ad
303
Copyright

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About the author (2015)

William Gibbs, Ph.D, is associate professor of journalism and multimedia arts at Duquesne University. He teaches courses in Digital media production, multimedia technology, instructional design, human-computer interaction, and interface design. His research interests include supporting cognition with digital interfaces, usability engineering, human-computer interaction, and interface design. Gibbs has authored a number of books and has conducted presentations on human-computer interaction. He received a Ph.D. from The Pennsylvania State University.

Joseph McKendrick is an author, independent researcher and speaker exploring innovation, information technology trends and markets. He is a contributor to Forbes, and analyst for Forbes Insights, preparing research on topics such as cloud computing, digital transformation, enterprise mobility, and big data analytics. He is also a contributor to CBS interactive, authoring the ZDNet "Service Oriented" site. McKendrick is also a regular columnist on big data and analytics topics for Database Trends and Applications, published by Information Today, Inc. He has also been a featured speaker at The Stevens Institute of Technology’s symposium on “Competitive Advantage in the Era of Big Data,” as well as ITI’s “Big Data Summit.” McKendrick is a co-author of the SOA Manifesto, which outlines the values and guiding principles of service orientation in business and IT. He has also been contributing editor to IT industry publications including Midrange Systems, Enterprise Systems, and E-Commerce World. McKendrick served as communications manager of the Administrative Management Society (AMS), an international professional association dedicated to advancing knowledge within the IT and business management fields, as well as editor of Management World, its flagship publication. He holds a B.A. in journalism from Temple University. [Editor]

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