The real Coke, the real story
In this book the author goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business. Traces the history of an American institution that began in 1885 with the backyard brew of drugist John Pemberton. But it was when Roberd Woodruff, with his old-fashioned values and homespun philosophy, took over the company that Coke became a household word.
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The real Coke, the real storyUser Review - Not Available - Book Verdict
Oliver competently traces the old Coke-new Coke saga from its roots (the Pepsi Challenge) to the cola-guzzling public's overwhelming rejection of the new product (currently old Coke outsells the ... Read full review