Customer Relationship Management: Creating Competitive Advantage Through Win-win Relationship Strategies
To develop the long-term relationships necessary to survive the intense global competition of the modern era, businesses must strive to meet customers needs as never before. This book is a result of an extensive research project that studied new ideas in marketing, and how these strategies are being applied throughout the US and Europe. The case studies provided demonstrate the ability of effective CRM programmes to refine customer relationships and increase their value.
Try this search over all volumes: ям nd
Results 1-0 of 0
What people are saying - Write a review
We haven't found any reviews in the usual places.
RELATIONSHIP MANAGEMENT 93
4 other sections not shown
activities affinity group altemative analyze banks basis behavior beneﬁt bonds channels clasp strategy company needs company's competence competitive consumer contact lens create value customer base level customer encounters customer needs customer receives Customer Relationship Management customer satisfaction customer share customer's value creation Customers engage deﬁned determine develop the relationship different relationship difﬁcult dissatisﬁed Draeger's efﬁcient emotions ensure evaluate example exchange factors ﬁnd ﬁrst ﬂow function handled identify implementation important improve increase relationship value industry inﬂuence invest involves knowledge leaming marketing mental accounting Ofﬁce Equipment operations organization personnel portfolios possible price bundling price carriers Price discrimination proﬁt provider provider's purchase rela Relationship based pricing relationship costs relationship level relationship proﬁtability relationship revenue relationship strategies relationship structure result role script sell servicescape ship signiﬁcant signiﬁcantly situation speciﬁc Strandvik sufﬁcient thinking tionship tomer value creation process velcro zipper strategy