Sight, Sound, Motion: Applied Media Aesthetics

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Cengage Learning, Jan 4, 2010 - Art - 448 pages
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Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema, making Herb Zettl's SIGHT SOUND MOTION: APPLIED MEDIA AESTHETICS more applicable than ever. The Sixth Edition of SIGHT SOUND MOTION continues to be the most comprehensive book on the market, not only describing the major aesthetic image elements--light and color, space, time-motion, and sound--but also presenting in-depth coverage on how they are creatively used in television and film. Zettl's thorough coverage of aesthetic theory and the application of that theory place this contemporary and highly relevant text in a class by itself. Richly illustrated, this edition features strong visuals that often draw on traditional art forms, such as painting, sculpture, and dance.
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Applied Media Aesthetics
The First Aesthetic Field Light
Structuring the First Aesthetic Field Lighting
The Extended First Field Color
Structuring Color Function and Composition
The Twodimensional Field Area
The Twodimensional Field Forces Within the Screen
The Fourdimensional Field Time
The Fourdimensional Field Motion
Structuring the Fourdimensional Field Timing and Principal Motions
The Fivedimensional Field Sound
Structuring the Fivedimensional Field Sound Structures and SoundPicture Combinations
Visual Narrative The Syntax of Continuity Editing
Visual Narrative The Syntax of Complexity Editing

Structuring the Twodimensional Field Interplay of Screen Forces
The Threedimensional Field Depth and Volume
Structuring the Threedimensional Field Screen Volume and Effects
Building Screen Space Visualization

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About the author (2010)

Herbert Zettl is a professor emeritus of the Broadcast and Electronic Communication Arts Department at San Francisco State University (SFSU), where he led the Institute of International Media Communication and received the California State Legislature Distinguished Teaching Award and the Broadcast Education Association's Distinguished Education Service Award. Prior to joining the SFSU faculty, Zettl worked at KOVR (Stockton-Sacramento) and as a producer-director at KPIX, the CBS affiliate in San Francisco, where he participated in a variety of CBS and NBC network television productions. Because of his outstanding contributions to the television profession, Zettl was elected to the prestigious Silver and Gold Circles of the National Academy of Television Arts and Sciences (NATAS), Northern California, and received their highest honor, the Governors' Award, which includes an Emmy. He is also a member of the Broadcast Legends of the NATAS Northern California Chapter. Lecturing extensively at universities and professional broadcast institutions both in the United States and abroad, Zettl has presented key papers at a variety of national and international communication conventions. He is the author of VIDEO BASICS, TELEVISION PRODUCTION HANDBOOK and SIGHT SOUND MOTION, which are translated into several languages and published internationally. His numerous articles on television production and media aesthetics have appeared in major media journals worldwide, and he also developed an interactive DVD-ROM -- Zettl's VideoLab 4.0 (Cengage Learning). His previous CD-ROM version won several prominent awards, including the Macromedia People's Choice Award, the New Media Invision Gold Medal for Higher Education, and Invision Silver Medals in the categories of Continuing Education and Use of Video.

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