Fool's Gold: Cautionary Tales of Greed, Speculation and Delusion

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Spiro, 2005 - Business & Economics - 184 pages
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From medieval alchemy to dot com mania, from the American gold rush to Albanian pyramid schemes, greed, speculation and delusion have been key drivers of business - and the human psyche - since the dawn of time. Taking a long view of history, Fool's Gold shows how these forces have driven men to the edge of reason time and again - and how, if you're not aware of the danger signals, it can still happen today. From Sir Isaac Newton's investment in the South Sea Company to the backers of WebVan, this fascinating book takes you on a colourful tour of human ambition, and human frailty. It looks behind the scenes and behind the headlines to explore the psychology - and expose the vested interests - that fan the flames of irrationality and doom so many of us to make the same mistakes. An insightful, page-turning read for anyone who wants to explore the power and influence of greed, speculation and delusion and avoid their worst excesses. Unmissable.

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The Three Brothers
Greed is Good?
A Case of Overkill

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About the author (2005)

Ciaran Parker is Head of Research at the communications training agency the Business Communication Forum.

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