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POLITICS COMMUNICATION AND SOCIETY
THE PROFESSIONAL1ZATION OF POLITICAL
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Abe Ribicoff action administration advertising agencies American appear argues attitudes audience become behavior believe broadcast candidate Carter committee Congress congressional constituents courts coverage create critical debate decision Democratic direct mail discussion draft dramatic Dukakis Dwight Eisenhower election electoral example executive federal forms functions Gerald Ford ghostwriters Harry McPherson Ibid impact important individual institutions interaction interest involved issues Jimmy Carter journalists Kennedy Kenneth Burke language Larry Sabato leaders leadership legislative Lyndon Johnson major mass media messages motives myths networks Nimmo Nixon noted party Patrick Buchanan percent political campaigns political communication Political Consultants political symbols politicians polls popular President presidential campaign primary problems programs reality reporting response rhetoric Richard Richard Nixon Robert role Ronald Reagan Senate serve social society specific speech staff story strategy television Thomas Cronin vote voters Washington White House York