Fumbling the Future: How Xerox Invented, then Ignored, the First Personal Computer
Ask consumers and users what names they associate with the multibillion dollar personal computer market, and they will answer IBM, Apple, Tandy, or Lotus. The more knowledgable of them will add the likes of Microsoft, Ashton-Tate, Compaq, and Borland. But no one will say Xerox. Fifteen years after it invented personal computing, Xerox still means "copy."
Fumbling the Future tells how one of America's leading corporations invented the technology for one of the fastest-growing products of recent times, then miscalculated and mishandled the opportunity to fully exploit it. It is a classic story of how innovation can fare within large corporate structures, the real-life odyssey of what can happen to an idea as it travels from inspiration to implementation.
More than anything, Fumbling the Future is a tale of human beings whose talents, hopes, fears, habits, and prejudices determine the fate of our largest organizations and of our best ideas. In an era in which technological creativity and economic change are so critical to the competitiveness of the American economy, Fumbling the Future is a parable for our times.
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Review: Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal ComputerUser Review - Pablo Vicente Vicente - Goodreads
A good resume about Xerox and her policy about innovation and all enterprise stuff. It's a good read to know about them and the first PC, "The alto" Read full review
Review: Fumbling the Future: How Xerox Invented, Then Ignored, the First Personal ComputerUser Review - Frank - Goodreads
Xerox hired the best and brightest computer guys in the early 1970s. In 1973 they produced the Alto, a personal computer with bitmap graphic display & mouse; ethernet local area networking; and a ... Read full review