Basic Marketing: A Managerial Approach |
From inside the book
Try this search over all volumes: inauthor:"Edmund Jerome McCarthy"
Results 1-0 of 0
Contents
Micromarketing defined | 7 |
All economies need macromarketing | 13 |
Retailing 330 Evaluate alternative PD systems with | 14 |
Copyright | |
41 other sections not shown
Common terms and phrases
advertising analysis approach areas attitudes basic behavior brands Business Week buyers buying changes channel system chapter company's competitors cost dealer decisions demand curve develop dimensions discount discussed distribution economic effective effort Engel's laws especially estimate evaluate example Figure final consumers firm firm's forecast functions groups important income industry inelastic Journal of Marketing keting manufacturers market grid market segments marketing concept marketing manager marketing mix marketing research marketing strategy planning markup mass selling ment method middlemen monopolistic competition needs objectives offer oligopoly operating opportunities packaging percent personal selling population potential customers problem product life cycle profit purchase pure competition quantity relevant require retailers sales promotion salesperson satisfy seller social specific submarkets sumers suppliers supply target customers target market tion tomers total revenue types typical United usually variables Wall Street Journal wholesalers