Principles and Practice of Sport Management"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--BOOK JACKET. |
Contents
Business and Charity | 12 |
Management Principles Applied to Sport | 20 |
22 | 38 |
Copyright | |
51 other sections not shown
Other editions - View all
Principles and Practice of Sport Management Lisa Pike Masteralexis,Carol A. Barr,Mary A. Hums Limited preview - 2005 |
Principles and Practice of Sports Management Masteralexis,Carol A. Barr,Mary A. Hums No preview available - 2004 |
Common terms and phrases
administrators advertising agencies agent American apparel areas arena athlete's athletic department athletic director audience basketball broadcast Chapter clients coaches Collegiate Athletic companies competition contract corporate Division Division III employees ESPN ethical event management example facilities fans Federation fees football franchise golf high school hockey increased International involved League Baseball licensed products logos Major League Major League Baseball media relations director merchandise million National National Basketball Association National Football League NCAA negotiating Nike Olympic Games operations opportunities owners participation PGA Tour Phar-Mor play Players Association positions professional sport professional sport leagues promote racing radio recreation Reebok responsible retail revenue rules salary soccer sponsors sponsorship sport club sport industry sport management sport marketing sport organizations sporting events sports agents stadium staff student-athletes television ticket Title IX Tour tournament University volunteers women's World