Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
What people are saying - Write a review
Review: Why We Buy: The Science of ShoppingUser Review - Lauren - Goodreads
I flew through this book. A very interesting read and case study on consumerism and how it relates to what we think of ourselves and aspire to be. Read full review
Review: Why We Buy: The Science of ShoppingUser Review - Jasmine - Goodreads
Rating clarification: 3.5 stars Incredibly fascinating book, one that exposes the hidden world of shopping and the way we interact with signs, displays and layouts, whether consciously or ... Read full review