Geodemographics, GIS and Neighbourhood Targeting
Geodemographic classification is ‘big business’ in themarketing and service sector industries, and in public policy therehas also been a resurgence of interest in neighbourhood initiativesand targeting. As an increasing number of professionals realise thepotential of geographic analysis for their business ororganisation, there exists a timely gap in the market for afocussed book on geodemographics and GIS.
Geodemographics: neighbourhood targeting and GIS providesboth an introduction to and overview of the methods, theory andclassification techniques that provide the foundation ofneighbourhood analysis and commercial geodemographic products.Particular focus is given to the presentation and use ofneighbourhood classification in GIS.
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3 The Evolution of Geodemographics and the Market Today
4 Geodemographics and GIS
5 Geodemographic Information Systems and Analysis
6 How Geodemographic Classifications are Built
7 Geodemographics Around the World