Geodemographics, GIS and Neighbourhood Targeting

Front Cover
John Wiley & Sons, Dec 13, 2005 - Science - 328 pages
0 Reviews
Geodemographic classification is ‘big business’ in themarketing and service sector industries, and in public policy therehas also been a resurgence of interest in neighbourhood initiativesand targeting. As an increasing number of professionals realise thepotential of geographic analysis for their business ororganisation, there exists a timely gap in the market for afocussed book on geodemographics and GIS.

Geodemographics: neighbourhood targeting and GIS providesboth an introduction to and overview of the methods, theory andclassification techniques that provide the foundation ofneighbourhood analysis and commercial geodemographic products.Particular focus is given to the presentation and use ofneighbourhood classification in GIS.

  • Authored by leading marketing professionals and a prominentacademic, this book presents methods, theory and classificationtechniques in a reader-friendly manner
  • Supported by private and public sector case studies andvignettes
  • The applied ‘how to’ sections will specificallyappeal to the intended audience at work in business and serviceplanning
  • Includes information on the recent UK and US Census productsand resulting neighbourhood classifications
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

1 Introducing Geodemographics
1
2 London to Chicago and Back Again The Origins of Geodemographics
29
3 The Evolution of Geodemographics and the Market Today
53
4 Geodemographics and GIS
77
5 Geodemographic Information Systems and Analysis
109
6 How Geodemographic Classifications are Built
147
7 Geodemographics Around the World
185
8 But Does It Work? Geodemographics in the Dock
207
9 New Data New Approaches from Geodemographics to Geolifestyles
243
10 Postscript There are three Is in geodemographics
273
References
279
Index
289
Copyright

Other editions - View all

Common terms and phrases

References to this book

All Book Search results »

About the author (2005)

Richard Harris is author of several top-selling Hidden guides including "Hidden Cancun & the Yucatan" & "Hidden Colorado". He lives in Santa Fe, NM.

Bibliographic information