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THE INVISIBLE GORILLA: And Other Ways Our Intuitions Deceive Us

Editorial Review - Kirkus - Jane Doe

A fascinating look at little-known illusions that greatly affect our daily lives.Chabris (Psychology/Union Coll.) and Simons (Psychology/Univ. of Illinois) won a 2004 Ig Nobel Prize for their widely reported "gorilla experiment," which showed that when people focus on one thing, it's easy to overlook other things—even a woman in a gorilla suit. In their debut, they explore this habit of ... Read full review


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