Speedlights and Elephants: Winning the Online Business Game

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Ecademy Press, 2011 - Business - 294 pages
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Winning the Online Business Game: Why do most online businesses fail and what makes the successful ones great? Every entrepreneur who has an online presence or is thinking of a new online venture will want to know the answer to this question. Eddie Yu presents a very personal look into the mindsets and strategies which have worked for him and demonstrates how anyone with a good idea can create an online business worth shouting out loud about. Speedlights & Elephants is a look into the world of internet entrepreneurs and demonstrates that no matter how technophobic you are, or how limited your resources are, you can build a new business from scratch using all the tools, services and resources that are available all around you today. this book is more than a guide to internet business, it's a guide to creating the financial freedom and lifestyle of your dreams using the power of the internet.
 

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Contents

Opportunity to build long term wealth
29
We can reach people easier and quicker than
48
Knowing your purpose
67
Discipline yourself as if you were the naughty
76
Vision Purpose and Mission
94
The customer has more choice than ever
100
The internet is timeless customers buy anytime
106
The value of your solution
114
Systems ahoy
191
Exercise your creativity to make things happen
198
Creating a Technical Strategy
208
The importance of being an influencer
215
The megaphone internet
224
The one to one
234
What is online networking
249
How offline connects with online
256

Dont be afraid to invest your money where your
123
Building your brand is building your business
131
Getting Solid
137
Any information can be packaged and sold
146
Information universe
173
Online people are telling you what they want
181
It takes Teamwork to make your Dream work
266
The internet economy
273
Your problems just got better
280
BibliographyNotes
291
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About the author (2011)

After working for various companies from blue chips like British Aerospace, CSC and a range of smaller financial software companies, Eddie began his entrepreneurial career in 2001 venturing into the digital marketing space. Early successes in digital marketing, specifically SEO and affiliate marketing lead him towards forming a full time digital agency in 2004 which he has been running since. Named, Lady Luck Media, he produced several revenue generating websites in the affiliate marketing world and is considered to be one of the top SEO experts in the field. Since then, Lady Luck Media became a highly skilled niche company focussing on search engine optimisation, high impact conversion strategies and low expenditure high yield traffic campaigns. From 2004 to present day, Eddie has personally generated over 6m revenue using these new online marketing tools and strategies. In 2008, the company took another focus to engage and help other Entrepreneurs to create the kind of success that Eddie had created from a starting budget of zero. His personal learning and growth also took him into the coaching fields where he trained in Neuro-Linguistic Programming, and is now a Master NLP Practitioner. From 2012, Eddie felt another calling towards technology and started to devote his time to creating new ventures in the field of online video technology. He is currently the founder of Mindlogr, a private video logging platform that provides users with a place where they can record time capsule memories of their lives and thoughts.

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