Getting Started in Personal and Executive Coaching: How to Create a Thriving Coaching Practice

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John Wiley & Sons, Jun 3, 2010 - Psychology - 368 pages
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Find satisfaction and financial success with a new career incoaching

Getting Started in Personal and Executive Coaching offers a go-toreference designed to help every mental health professional build,manage, and sustain a thriving coaching practice. Packed withhundreds of proven strategies and techniques, this nuts-and-boltsguide covers all aspects of the coaching business with step-by-stepinstructions and real-world illustrations that prepare you forevery phase of starting your own coaching business.

This single, reliable book offers straightforward advice and toolsfor running a successful practice, including:
* Seven tools for making a great first impression
* Fifteen strategies for landing ten paying clients
* Seven secrets of highly successful coaches
* Ten marketing mistakes to avoid


Complete with sample business and marketing plans and worksheetsfor setting rates and managing revenue, Getting Started in Personaland Executive Coaching identifies the fifteen biggest moneymakingmarkets to target and offers valuable recommendations for financingthat get the most impact and mileage from every budget. Quick"Action Steps" for applying ideas and techniques make this bookuseful right away.

Get started in coaching today!
 

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Contents

Series Prefaec
1
Target Your Market or Waste Your Time
50
Financing
105
Financial Plan
129
Building a Successful Business Requires
151
Seven Tools
179
Networking
215
I5 Key Strategies for Finding Your First
235
The Top
257
Constructing
279
I2 Harnessing the Power of Internet Marketing
295
I3 The Seven Secrets of Highly Successful Coaches
325
Index
347
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About the author (2010)

STEPHEN G. FAIRLEY, MA, RCC, is President of Today’sLeadership Coaching, a premier executive coaching and training firmbased in Chicago. He is also CEO and Principal Investigator atWorldCast Technologies, Inc.

CHRIS E. STOUT, Psyd, MBA, is a licensed clinicalpsychologist and serves as Illinois’s first Chief ofPsychological Services for the Department of Human Services/Officeof Mental Health. He has published or presented more than 300papers and twenty-nine books and manuals on various topics inpsychology and mental health.

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