Election Polls, the News Media, and Democracy
This is an introduction to modern polling. Focusing primarily on the 1996 US presidential election campaign, scholars and media pollsters address such topics as political campaigns, elections, voting behaviour and public opinion, as well as the news media's role in elections and democracy.
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Media Use of Polls in Covering Major Political News
Continuing Evolution in the Use of Public Opinion Polls
A Review of the 1996 Voter News Service Exit Polls
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